CSI (corporate social irresponsability) refers to situations in which companies fail to achieve the minimum standard of behaviour when it comes to the relationship of the company to its stakeholders. As a new concept, CSI is in a constant development. The purpose of this article is to analyze the difference in reaction of consumers from two different countries, Austria and Kazakhstan, to CSI engagement by international fashion companies. A questionnaire is conducted for our participants (N=197) in order to study their attitude towards CSI. A fictional scenario about corruption was created and presented to them with the aim to a better understanding of the CSI concept. The obtained results showed that Austrians react more harshly to the corruption scenario than Kazakhs. The present research attempts to stimulate further investigation regarding this topic.