Currently, in the era labelled as "human capital" which, unlike previous eras, "technical capital" and "financial capital", is characterized by constituting the capital of the organization from the management of communication, knowledge, skills and experience of its employees. In the conditions of the modern economy, with the increasing complexity and diversity of organizations, their managers can no longer dwell on the field of empiricism and simple intuition. As a result, the modern leader tends in his/her managerial position to professionalize himself/herself by learning the science of management, but also of other adjacent fields, which would enhance his professionalism and managerial skills. A range of activities are included in the arsenal of its actions, including diagnosis, forecasting, control of organizational behavior, effective communication, etc. The strategic resources of the organization thus become information, knowledge and creativity. All these are impossible without effective and efficient communication, which, in such a way becomes an instrument of competitiveness of the organization. The particularities of managerial communication, compared to other types of communication, are generated by the purpose, objectives and roles of this communication, by the organizational framework and structure and by the context of the organizational culture. In management, communication plays an important role. Effective and efficient managerial communication is a factor of competitiveness, a strategic advantage of the organization. If we would refer only to the managerial decision then it would be enough to emphasize that its good and successful adaptation in its accomplishment, it is inconceivable without a perfect communication between managers and executives. At the same time, managerial communication is subject to certain specific ethical norms, which are found in the organizational culture, the politics of the organization and, obviously, in the individual ethics of managers. The process and products of managerial communication are based on concepts, principles, standards and characteristic rules and take forms specific to the type of organization. The competent management does not communicate at random and at will, but according to a strategy regarding the act of communication properly and, at the organizational level, it adopts certain communication strategies, to support the implementation of the organization's strategy. All these communication behaviors of the managers generate a certain communicational climate specific to the organization, on which depends the productivity and the capacity of change of the organization, therefore its success.