Modern Cybermarketing use many techniques and shows how the Internet can support business through the integer marketing process from the market research stage to the execution of the marketing plan. Social engineering can be treated as an umbrella term for the computer technology that employs a variety of strategies to manipulate a Information System user. Social engineering can be positively used in Cybermarketing activities as face-to-face interactions, over the telephones, direct letters, emails, websites or through influential persons. It demonstrates how you can relate existing marketing principles to the use and exploitation of the Internet.