Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
988 9 |
Ultima descărcare din IBN: 2024-01-15 19:52 |
Căutarea după subiecte similare conform CZU |
338.486.5 (1) |
Turism (538) |
SM ISO690:2012 PLATON, Nicolae. The SWOT analysis in business activity planning of the tourism enterprise. In: Economie şi Sociologie, 2017, nr. 3, pp. 75-82. ISSN 1857-4130. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Economie şi Sociologie | ||||||
Numărul 3 / 2017 / ISSN 1857-4130 | ||||||
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CZU: 338.486.5 | ||||||
JEL: L32, L83, L86, M1, M3, O2. | ||||||
Pag. 75-82 | ||||||
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Descarcă PDF | ||||||
Rezumat | ||||||
SWOT analysis is one of the most well-known strategic management tools and is used in practice by tourism enterprises to guide the strategic decision in choosing an option that matches a rational framework. Before managers define their effective strategy to gain a competitive advantage, they need to carefully look at the situation of the tourism enterprise's competitiveness, which involves assessing the environmental and organizational factors which influence the company's ability to compete. Thus, the tourism enterprise’s offer must be perceived by the consumer tourists as the most attractive from the point of view of the quality and price policy. Through this article, the author argues the need to use the SWOT analysis in the strategic planning activity of the tourism enterprise to ensure competitiveness in relation to the competitive environment. |
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Cuvinte-cheie SWOT analysis, tourism enterprise, internal environment, external environment, strengths, weaknesses, opportunities, threats., tourism |
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