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Ultima descărcare din IBN: 2024-04-03 16:08 |
SM ISO690:2012 МАРЕНИЧ, Виктория. Управление формированием имиджа ВУЗА: цели, подходы, методы. In: Anale ştiinţifice ale Academiei „Ştefan cel Mare” a MAI al RM: ştiinţe juridice, 2013, nr. XIII(1), pp. 75-79. ISSN 1857-0976. |
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Anale ştiinţifice ale Academiei „Ştefan cel Mare” a MAI al RM: ştiinţe juridice | ||||||
Numărul XIII(1) / 2013 / ISSN 1857-0976 | ||||||
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Pag. 75-79 | ||||||
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The notion «higher educational establishment’s image» is analyzed; its structure is outlined; the potential of the main theoretical approaches to image formation are disclosed. The characteristics of the types of PR-activity relating to a higher educational establishment are presented; specific features of media relations are determined; the key
requirements for effective work with mass media in the sphere of education are formulated. |
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Cuvinte-cheie имидж, паблик-рилейшнз, паблисити, престиж, репутация. |
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