Date scientific literature has many papers devoted to problems of regional development and, in particular, regional marketing. However, the marketing aspects of the formation and management of the export potential of Russian regions are still poorly understood problem. The author sees the reason that the application of marketing at the regional level, in general, and especially - the development of marketing strategies out of the region to external markets - are fundamentally new for Gagauzia. However, a qualitatively new conditions of world economic development requires clear and articulate new goals and objectives of the marketing activities of regional exporters, as well as to develop effective ways of achieving them, and solutions.This article attempts to identify some of the author's approach to this issue.