The external environment in which there are now a variety of forms of economic organization, it is qualitatively different: it is constantly increasing degree of uncertainty, there are unaccounted for risk factors. Management must now be better able to market self-regulation. More and more talk about the new role of management, new approaches to strategic planning and management. The strategy is not only as a tool to study, develop and implement long-term goals and objectives of the industrial, scientific, technical, economic, organizational and social nature, not only as a factor that regulates the activities of the organization until such time as the planned goals and objectives are achieved, but also as a means of communication enterprise with foreign market environment.