Repairing used products, selling second-hand clothes, recovering heat from waste water in the circular economy is an economic model that consists in the production and distribution of goods and services in a sustainable way. The aim of the circular economy is to minimise the generation of waste, including consumption of raw materials, water and energy. Based on the responsible management of resources and innovative approaches in production and consumption processes, the circular economy opposes the linear model, characterised by single use and disposal. With the expansion of the circular economy concept in Europe, it is essential to ask how big the impact of regulations is on strategic business decisions. As part of the Paris Agreement, the European Union undertook to achieve carbon neutrality by 2050 and launched the Green Deal for Europe initiative. The European Climate Law, which entered into force in March 2020, turned this commitment into a legal obligation and set an intermediate target: to reduce greenhouse gas emissions by at least 55% by 2030 compared to levels in 1990. In this context, the European Commission presented its first set of measures aimed at accelerating the transition to the circular economy in Europe. The aim is to make most products on the European market more circular, ecological and energy efficient.