The concept of "terroir,"which refers to the natural and human factors that shape the characteristics of a particular wine region or vineyard, is the subject of this text. The text presents an analysis of existing research on terroir, including a keyword search using the Web of Science and the creation of a co-occurrence map of keywords using VOSviewer. The analysis shows that terroir research has been steadily increasing in recent years, with the highest number of articles published in 2021 and 2022. The map also shows the relationships between keywords in the existing research on terroir. The results suggest that the concept of terroir is widely recognized and studied around the world, with varying degrees of emphasis and focus in different regions. The text concludes with a discussion of the prominence and popularity of the concept of terroir in different countries, with France having the highest frequency of terroir mentions. The text suggests that the concept of terroir is not limited to traditional European wine regions and is becoming increasingly relevant in the context of global wine production.