At the end of 2008, the world economy has been slapped by a severe economic and financial crisis. The crisis negative effects were countless, as almost all financial international flows have dropped. Since the crisis outbreak the global economic activity has slowed down considerably, while foreign direct investments and trade flows have been declining. In this context, consequently to these trends world apparel industry have been also damaged. Despite all its negative effects the crisis has spurge the international apparel market from uncompetitive players and has enforced producers that survived the crisis to review their activity on purpose to become more competitive.