This article is based on the tourist description of the destination "French Alps", which is the top region of mountain tourism. The purpose of this research is to find out the specifics of this area, why it is so famous. The research methods used in this scientific research were: methods of collecting, processing and interpreting information. In order to reach a conclusion, an advanced approach to the informative content about the natural and anthropic resources in this region that underlie the development of French mountain tourism was necessary. Finally, towards the end, the main strategies for the development of this destination were specified.