In this article, the author examines the reflection of the Christmas traditions of the Russians of the Republic of Moldova in print and electronic media. Mass media analysis suggests that Russian winter rituals have undergone a significant transformation in the urban environment in recent decades. The main images of the holiday were identified and described, as well as the features of their holding in modern urban conditions. The main attention of the mass media was focused on theatrical performances related to the theme of Christmas. Russian ethno-cultural centers held Christmas events, where carols were performed, a Christmas story contest was organized, and thematic conversations about the birth of Jesus Christ were held. Special emphasis in the media was placed on the organization and holding of the Russian Christmas Ball in Chisinau. This event is also a reconstruction of balls that took place in the XIX century. Information technologies have contributed to the emergence of new forms of information presentation. One of these forms was the holding of master classes on making Christmas wreaths to decorate the festive table on video hosting sites.