In recent years, the issue of developing a variety of complex enterprise value management methods is among the management specialists. Increase in value is only possible under the conditions of effective management of key value-generating factors and control over enterprise value dynamics. The underdevelopment of the capital market in the Republic of Moldova and the existence of a large number of unlisted companies do not allow to control the evolution of the value of domestic enterprises. Under these circumstances, the authors of this research have developed a model of financial diagnosis for the operative value management. The basis of the diagnostic model is the traditional accountancy indicators.