| Articolul precedent |
| Articolul urmator |
 |
 340 0 |
 SM ISO690:2012ЗЛАТОВА, Светлана. Роль маркетингового потенциала в деятельности предприятия и проблемы в его оценке. In: Inovaţia: factor al dezvoltării social-economice, 3 martie 2016, Cahul. Cahul, Republica Moldova: Universitatea de Stat „Bogdan Petriceicu Hasdeu” din C, 2016, pp. 72-75. ISBN 978-9975-88-013-8. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Inovaţia: factor al dezvoltării social-economice 2016 | ||||||
|
Conferința "Inovaţia: factor al dezvoltării social-economice" Cahul, Moldova, 3 martie 2016 | ||||||
|
||||||
| Pag. 72-75 | ||||||
|
||||||
 Descarcă PDF |
||||||
| Rezumat | ||||||
The article deals with methodological and practical issues of evaluation of the economic and marketing potential. An important component of marketing is information for planning. Particular attention should be paid to assessing the marketing potential of the company that will provide the company's competitiveness. |
||||||
| Cuvinte-cheie marketing, marketing potential, the potential of the company, marketing management, economic potential |
||||||
|
|
|
|
