Obviously, the guarantee of survival and development of the enterprise - is its firm position in the market. That the enterprise could function effectively and develop, it needs stability of monetary inflows, sufficient for settlements with suppliers of the goods and the capital, workers, the state. Therefore, the development of a financial strategy for overcoming the crisis should be in full harmony with the strategic task of maximizing the market value of business. Due to the complexity of attracting external capital, managers are interested in assessing the rate of growth, which can be supported through domestic sources of financing. In the results, the different ways in which companies are based on an analysis of current trends and developments, the most realistic version of the crisis management. Restoration of solvency and the company's exit to normal operation depends on the development and implementation of such a strategy of financial restructuring, based on financial instruments, diagnostics, modeling and evaluations, forecasts of the results in conformity with their life cycle.