Articolul precedent |
Articolul urmator |
759 24 |
Ultima descărcare din IBN: 2024-06-04 13:43 |
SM ISO690:2012 POPA, Marina, TAMASCIUC, Valeria. Creşterea performanţei economice prin intermediul nation branding. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători , Ed. Ediţia a XVII-a, 24-25 aprilie 2019, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2019, Ediţia 17, pp. 140-142. ISBN 978-9975-75-961-8. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Simpozion Ştiinţific Internaţional al Tinerilor Cercetători Ediţia 17, 2019 |
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Conferința "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători" Ediţia a XVII-a, Chişinău, Moldova, 24-25 aprilie 2019 | ||||||
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JEL: O1, O3, O5 | ||||||
Pag. 140-142 | ||||||
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Rezumat | ||||||
Most valuable brands in the world, are spending considerable money, time and energy managing their brands. They do so because they know the real POWER OF BRANDS and its benefits. Similar to companies, nations have brand images of their own. Would nations’ economies similarly prosper if they adopted similar “brand” strategies? The goal of this paper is to help the reader understand the value of nation brands and how nations can improve their economic prosperity through nation-banding. |
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Cuvinte-cheie brand, nation brand, economic growth, people, Investment |
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