Articolul precedent |
Articolul urmator |
244 35 |
Ultima descărcare din IBN: 2024-05-13 12:02 |
Căutarea după subiecte similare conform CZU |
339.138:338.482 (1) |
General questions of trade and commerce. Market (823) |
Tourism (538) |
SM ISO690:2012 TABARCEA, Ala. Strategii de marketing direct utilizate în promovarea turismului sustenabil. In: Development of sustainable tourism: actualities and opportunities, Ed. 2, 21 februarie 2023, Chisinau. Centrul Editorial-Poligrafic al USM, 2023, Ediţia 2, pp. 36-42. DOI: https://doi.org/10.5281/zenodo.8363089 |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Development of sustainable tourism: actualities and opportunities Ediţia 2, 2023 |
||||||
Simpozionul "Dezvoltarea turismului sustenabil: actualităţi şi oportunităţi" 2, Chisinau, Moldova, 21 februarie 2023 | ||||||
|
||||||
DOI:https://doi.org/10.5281/zenodo.8363089 | ||||||
CZU: 339.138:338.482 | ||||||
JEL: Q51, F61 | ||||||
Pag. 36-42 | ||||||
|
||||||
Descarcă PDF | ||||||
Rezumat | ||||||
DIRECT MARKETING STRATEGIES USED IN PROMOTING SUSTAINABLE TOURISM The present study focuses on bringing to light the fact that the perspective must be "drowned" in parallel / simultaneous actions taken primarily by companies (multinational, large, medium and small) as well as by final consumers. Because when the metamorphosis of customer behavior is indisputably neglected: moral, spiritual values, as well as their ability to reflect and reason logically and selfishly, constantly driven by the exhortations "do what you have to do for your children and grandchildren", "consume what you have to consume", the familiar marketing treatment (including, directly), encompassing various lexemes/concepts, including those of sustainability, is becoming obsolete. |
||||||
Cuvinte-cheie Strategii de marketing direct utilizate în promovarea turismului sustenabil |
||||||
|