The article describes the method of development of figurative speech of junior schoolchildren in reading lessons; outlined ways and means to improve interactive activities and improve the practical readiness of teachers to work with children, as well as aspects of the formation of correct speech, pedagogical and linguistic conditions for the formation of speech culture of primary school students; the efficiency of formation of the creative personality which depends on purposeful search is covered ways to improve the organization of native language education, conscious design of learning content based on the optimal combination of traditional and innovative pedagogical technologies, didactic methods, techniques, forms and means of learning.