The methodology of designing the new products with the functional purpose has been offered. The developed complex of measures on working out of the enriched food products with the improved consumers’ properties will allow to quicken the creation and promotion of the food products with the functional purpose. It also creates preconditions of controlling of the developed products demand on the customers’ side, that is their consumption will lead to improvement of the condition of a person’s nutrition and health, the consumer’s satisfaction and raising of life quality.