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SM ISO690:2012 TĂRÎŢĂ, Orest, GHERMAN, Doina. Poziţionarea Republicii Moldova în ultimele tendinţe şi strategii ale brandingului de ţară. In: Teoria şi practica administrării publice, 22 mai 2015, Chișinău. Chisinau, Moldova: „Garamont” S.R.L., 2015, pp. 169-172. ISBN 978-9975-3019-3-0.. |
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Teoria şi practica administrării publice 2015 | |||||
Conferința "Teoria şi practica administrării publice" Chișinău, Moldova, 22 mai 2015 | |||||
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Pag. 169-172 | |||||
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The difference between what a country is, how it likes to be perceived and how it is in fact seen abroad is sometimes large. International public opinion makes a critical difference to the success of a country’s business, trade and tourism efforts, as well as its diplomatic and cultural relations with other countries. This article brings forth the latest tendencies in nation branding strategy, and some good examples of governmentsponsored programs designed to inform or influence public opinion and individual target audiences, comparisons to other countries, trends over time, strategic in sights which can be applied in Moldova. |
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