Communication is an imperative condition of human being’s development, and also the primary condition of any human interaction and sharing of ideas. Professional communication is a newer field, which has appeared and developed due to competition and scientific progress. Professional communication of any institution with its public is called public relations, while the person in charge of this activity is called public relations specialist or PR specialist. It is a person employed by any public or private institution that is operating in an open environment. The PR specialist is the very link between the organization and its environment, while his profession requires commitment, credibility, and professional ethics