Today’s global financial and social crises demand innovation not only in public services, but within the whole bureaucratic, administrative system of public governance. In order to respond effectively to a changing context of complexity and uncertainty, governments and other public service organizations need to consider innovating the processes and practices of public policy itself. There is a consistent need for actively bringing creative processes into policymaking and focusing more on creating valuable outcomes for citizens. This creates the need for exploring and establishing new principles of decision making inspired by digital technology, social sciences, scientific experimentation and the creative arts in order to frame different possibilities and expectations of what governments can and should achieve.