In the same way that the meaning of branding is the extremly important in sales, the concept also is fundamental for promoting the countries for business enviroment, for atract foreign investments and increasing of touristic flow.The development of national brand is absolutely necessary for Republic of Moldova because that don’t have a good shaped image in different areas that is caused by insufficient internal and external promotion. In conlusion I can say that for defining a strong strategy for development country brand, first of all we must understand the essence of this definition and to study international practices that is based on failure and success.