Ethics in investing activities starts from the behavior of the major actors who define the standards and promote their application. Thus, at the general level of the investment practice, we define two actors: the producer of investment objects and the investor. More and more, the ethical norms obtain the value of a business card for the entity that applies them. Their conscious promotion and application in the enterprise activity forms the foundation of the undertaken activity and strengthens the status of the entity for the investors and the consumers of information, as well as its image.