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SM ISO690:2012 COJOCARU, Iaroslav, BUTNARU, Veronica. Principalele dimensiuni ale brand-ului de ţară. In: Teoria şi practica administrării publice, 23 mai 2014, Chișinău. Chisinau, Moldova: 2014, pp. 351-355. ISBN 978-9975-4241-9-6.. |
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Teoria şi practica administrării publice 2014 | |||||
Conferința "Teoria şi practica administrării publice" Chișinău, Moldova, 23 mai 2014 | |||||
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The public impression of a country is important as a source of national pride. Invariably, people source part of their own identity from the image of their country. The increasing connectivity of the world and the redistribution of regional influence will give rise to new players, new opportunities and new definitions of success. In today’s competitive and marketing savvy world, branding is accepted as a fundamental strategy for competitive advantage and success. And countries, like companies, are beginning to use branding to help them market themselves for investment, tourism a |
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