Principalele dimensiuni ale brand-ului de ţară
Închide
Articolul precedent
Articolul urmator
584 45
Ultima descărcare din IBN:
2023-11-13 09:34
SM ISO690:2012
COJOCARU, Iaroslav, BUTNARU, Veronica. Principalele dimensiuni ale brand-ului de ţară. In: Teoria şi practica administrării publice, 23 mai 2014, Chișinău. Chisinau, Moldova: 2014, pp. 351-355. ISBN 978-9975-4241-9-6..
EXPORT metadate:
Google Scholar
Crossref
CERIF

DataCite
Dublin Core
Teoria şi practica administrării publice 2014
Conferința "Teoria şi practica administrării publice"
Chișinău, Moldova, 23 mai 2014

Principalele dimensiuni ale brand-ului de ţară

The main dimensions of country branding

Основные характеристики отечественного бренда


Pag. 351-355

Cojocaru Iaroslav, Butnaru Veronica
 
Academia de Administrare Publică, Republica Moldova
 
Disponibil în IBN: 1 februarie 2020


Rezumat

The public impression of a country is important as a source of national pride. Invariably, people source part of their own identity from the image of their country. The increasing connectivity of the world and the redistribution of regional influence will give rise to new players, new opportunities and new definitions of success. In today’s competitive and marketing savvy world, branding is accepted as a fundamental strategy for competitive advantage and success. And countries, like companies, are beginning to use branding to help them market themselves for investment, tourism a