Nowadays, the unprecedented development of the information and communication technologies generates profound and irreversible changes of the entire society. Because of its specific characteristic features, the banking services’ field is one of the most dynamic sectors in the economy. Therefore, the paper presents some issues regarding the development of the electronic banking services and the importance of the creativity and innovation of banking services. Today’s successful banking institutions must quickly adapt to dynamic business environments, deploy new technologies, and deliver consistent online services to meet their customer’s needs – anytime, anywhere, and with whatever device they choose.