| Articolul precedent |
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| Ultima descărcare din IBN: 2023-11-21 11:22 |
 SM ISO690:2012MALANCEA, Iurie. The role of identity in the formation of image. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători: Culegere de articole selective, 27-28 aprilie 2018, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2018, Ediţia 16, pp. 91-97. ISBN 978-9975-75-926-7. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Simpozion Ştiinţific Internaţional al Tinerilor Cercetători Ediţia 16, 2018 |
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Simpozionul "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători" Chișinău, Moldova, 27-28 aprilie 2018 | ||||||
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| JEL: M310 | ||||||
| Pag. 91-97 | ||||||
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| Rezumat | ||||||
The image that a company can perpetrate on the market can be a strong differentiating point if the company is able to shape and mold the message that is being sent to its target customers. Since the image of a company is derived from its DNA, the core element of a company resides in the concept of identity. Through proper identity management, a company can maintain a strong image in the mind of consumers. |
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| Cuvinte-cheie identity, image, positioning, Competitive advantage, brand, communication, differentiation |
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