Organic farming has many advantages both for consumers of organic products and for the environment. At the same time, organic farming is a business that increases the value of land. Depending on the practice and the provisions of the national legislation, the value of the land differs. In addition, land value differs when they are depending on the rights existing in the context of practicing organic farming. This study explains the components of the value of the land in the case of ecological agriculture and the factors of influence on the value. The authors consider that the practice of organic farming as a method of increasing the value of agricultural land.