The purpose of this article is to develop theoretical and practical recommendations for managers of small and medium-sized businesses in the field of business planning. The work reveals the structural blocks included in the business planning system and specifies the specificity of one of element, namely the information component. The author offers recommendations on information support for the process of developing a business plan, as well as on analysis and data processing to optimize the strategic planning process. The ultimate goal of this work was a list of recommended documents needed to compile a business plan for which SME managers can target, taking into account the specifics and rules of business management in Moldova. One of the important conclusions made by the author of the research is that the business planning process is a laborious, dynamic, systematic and continuous process. Therefore, the starting, initial stage of this process plays an important role, namely, the development of information support for business planning. A clear understanding of the structure and quality of the required data will allow entrepreneurs to efficiently and in a shorter time move to the next stage of business planning. Correct and careful selection and analysis of relevant information is the first step towards success in the business planning system in particular and in business as a whole.