Particularităţile formării imaginii şi brandului oraşului
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2024-03-14 09:34
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EJOV, Alexandr. Particularităţile formării imaginii şi brandului oraşului. In: Teoria şi practica administrării publice, 17 mai 2019, Chișinău. Chișinău, Republica Moldova: Academia de Administrare Publică, 2019, pp. 262-266. ISBN 978-9975-3240-4-5.
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Teoria şi practica administrării publice 2019
Conferința "Teoria şi practica administrării publice"
Chișinău, Moldova, 17 mai 2019

Particularităţile formării imaginii şi brandului oraşului

The peculiarities of forming the city image and brand

Особенности формирования имиджа и бренда города


Pag. 262-266

Ejov Alexandr
 
Universitatea de Stat din Moldova
 
Disponibil în IBN: 29 mai 2019


Rezumat

In this article the author examines the peculiarities of forming the city’s image and brand. Lately, the theme of cities’ imagemaking and branding has become increasingly popular and current. In the period of economy’s globalization and tightening competition, cities make maximum efforts to attract investments, qualified specialists in the domain of industrial administration and production, and tourist flows for the development of their territories. In world practice a rich experience has been gained regarding cities’ promotion. Cities are the oldest brands in the history of mankind.

Cuvinte-cheie
country image, city image, city brand, place marketing, city branding