This article focuses on the main aspects of the tourist potential of the Romanian seaside. Tourism refers to all means that favor the development of societies and their formation, developing economic, social and cultural factors. These factors are interconnected which allows a thorough assessment of the Romanian seaside that we analyse in this paper. The tourist potential of the Romanian seaside can produce a competitive advantage, thus influencing its economic progress. The development of the Romanian seaside tourism product is based on three fundamental ideas, such as the development of a new tourism product based on cultural tourism values, the modernization of the tourist product of the seaside resorts and the development of the domestic tourist offer in accordance with local and regional specificities. As coastal tourism becomes one of the main engines of economic growth, the emphasis is on exploiting the tourist potential of the sea, contributing to the modernization of seaside resorts, environmental protection and conservation in the fisheries, blue biotechnology and ocean energy. The tourist potential is especially related to the Black Sea. The main point of interest of the Romanian seaside is supported by the Black Sea and the resorts that surround it. This paper emphasizes the degree of involvement of the main elements which concern on the most atractive tourism activities in the Romanian coast of the Black Sea that may bring benefits through an important development of services and resources.