Modern society can’t imagine life witho¬ut Facebook, Twitter or YouTube. Soci¬al media came to everyday life of many people and grew into long-term habit. Social networking and blogging are not just words. Millions of people reflect in social media their behavioral responses, such as their attitude to problems, news, post information about organizations, services, products. Social networks join people, break barriers, provide maxi¬mum contact with friends and family, any time wherever your computer might be: at work or in your bedroom. So, it is not an assumption but a postulate alre¬ady: The impact of social media couldn’t be neglected.