An electoral campaign's analysis, which ran its course in political centers of the world, in 2012, is a growing interest for experts in the field of political science. This requires empirical observation of the candidates' actions and their parties separately in each state. In spring the parliamentary elections took place in Russian Federation and France. In Russia the electoral campaign had been clearly dominated by “Edinaia Rossia” party's candidate V.V.Putin, him being already a political character with legitimacy after the two previous mandates, therefore he didn't have to use any tricks to make himself known. The Russian team poly-technologists had a different approach, the development of a serious man's image, which wants to bring back Russia on the world's superpower position. In France the main opponents were the President N. Sarkozy and the Socialists' leader Fr.Hollande. The electoral battle has worn a stable character; the campaign's originality emerged from the result itself that has tilted the balance in favor of the left-wing candidate; however the right-wing candidate presented himself as a leader with charisma and his team presented a large amount of marketing techniques. In USA as expected the elections were won by Barack Obama; however Mitt Romney had big chances to win as well. The political show has kept the whole world guessing, typically American atmosphere as usual, with talk-shows, public debates and of course with election expenses as a record. From all of that I had tried to see what we use to the Moldovan political model as for the future the election campaigns to become more efficient.