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| Ultima descărcare din IBN: 2024-04-04 22:29 |
 SM ISO690:2012CIUHRII, Ionela. Complexitatea şi importanţa comunicaţiilor de marketing pentru succesul întreprinderilor moderne
. In: Economica, 2007, nr. 4(60), pp. 92-95. ISSN 1810-9136. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Economica | ||||||
| Numărul 4(60) / 2007 / ISSN 1810-9136 | ||||||
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Modern marketing communications are developing as a result of the transformations of the market environment. They play an increasing role in the success of modern companies. Current communication mix is broader and more complex than the traditional mix and comprises around 16 communication tools. The practical application of the integrated approach to marketing communications is essential due to the development of the media and to the changes in consumer behavior. Integrated marketing communications can ensure an enhanced effect and an explicit positioning of
the brand. |
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