The present paper focuses on relationship between commemoration and new media. My main interest is production of memories through blogs. Paper approaches digital commemorations as digital ‘monuments’. These monuments might be less durable than traditional monuments in bronze and stone but they have a considerable potential for sense-generation and memory-reproduction. My aim is to discuss a theoretical and methodological framework that can give insight on how this new materiality can be addressed by scholars working within a realm of memory studies. As a case study I analyze the representations of World War II in Ukrainian blogosphere. The paper addresses the following questions: How WWII is represented in blogs? How are meanings of the past generated through digital forms of remembering? What can we say about the present communities who participate in such digital commemoration? From the methodological point of view I discuss how political discourse analysis might be applied to shed light on the questions posed above.