Incontestable, talking about the image, familiar or not to its meaning, is more than a fashion; it became even a necessity. Certainly, for most of us, the words “Image Matters” has exceeded the condition of unwritten rule and turned into a purpose itself. Images involved in communication do not constitute only complexes of representations on individuals and organizations which communicate, but also on the world in general, on institutions, opportunities of cognition, social information flows, horizons of interpretation, on act of communication itself. Images that are created in all areas of social life simplify or amplify, facilitate or complicate the communication process through the fact that around them are crystallized opinions, attitudes, beliefs, theories, ideologies, doctrines, and ultimately people's actions. The image is a global vision of an object or a person. It is a synthesis of everything we know (true or false) and of all we think about. It derives from our personal experience and hearsay, as well as from the information of mass-media. It is a heterogeneous construction, a mosaic with moving elements. We recompose it from fragmentary impressions that we are able to integrate when we are asked to name the presented person or objects.