The article proposes an imagological approach to the city of Bălti from the interwar period. The evocations of the interwar scholars which offered edifying testimonies are analyzed, among which C.R. Munteanu, N. Dunăreanu, I. Simionescu, Ștefan Ciobanu, C. Filipescu. They capture the marks of the city, retaining the specificity of the relief, the ethnic mix, the architectural coloration, the religious cult. The authors perform a series of (self) imagological exercises, from which results the way of being of the people from Balți and especially the way in which they are reflected in the lenses of the visitors. The social, cultural, imagological aspects and transformations that Bălți underwent during the two interwar decades are captured.