The article discusses the changes in the higher education system in the Republic of Moldova from the perspective of the current demographic transformations and the optimization of the cost-efficiency ratio with the quality of the studies offered. The need to promote systemic policies regarding immigration for studies is emphasized, recognizing it as a factor in attracting investments in educational institutions. The analysis is based on the preliminary results of the qualitative study on the opportunities to increase the potential of higher education institutions in the Republic of Moldova to attract foreign students, the existing possibilities, and the main impediments to developing this process. The study included 15 universities in the country where interviews were conducted with experts, and staff responsible for working with foreign students. The article was elaborated within the State Program Project (2020-2023) 20.80009.0807.21 „Migration, demographic changes, and situation stabilisation policies”.