| Articolul precedent |
| Articolul urmator |
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| Ultima descărcare din IBN: 2024-01-07 11:49 |
 SM ISO690:2012BOBU, Anastasia, LUCA, Aliona. Discursul publicitar în limba română din Republica Moldova: între corectitudine și greșeală. In: Probleme actuale ale teoriei şi practicii culturii fizice, 22 aprilie 2021, Chisinau. Chişinău: USEFS, 2021, Ediția 24, pp. 6-13. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Probleme actuale ale teoriei şi practicii culturii fizice Ediția 24, 2021 |
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Conferința "Probleme actuale ale teoriei şi practicii culturii fizice" Chisinau, Moldova, 22 aprilie 2021 | ||||||
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| Pag. 6-13 | ||||||
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| Rezumat | ||||||
In this paper, the specifics of the advertising discourse were analyzed, as a text that aims to promote products, services, institutions, etc., the opinions of specialists on its typology and characteristics were reviewed. At the same time, the advertising discourse in Romanian in the Republic of Moldova was analyzed in terms of linguistic correctness, revealing a series of mistakes committed by authors of advertising texts based on several examples of television, street and online advertising. |
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| Cuvinte-cheie advertising discourse, linguistic correctness, expression mistakes, television, street and online advertising |
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