In recent decades, due to economic progress the role of accounting information has increased significantly, affecting more and more user’s behaviour in the process of making business decisions. Thus, the decision-making process must be supported by an adequate informational system able to reflect the real activity of the entity expressed in comparable, relevant, accurate, verifiable, timely and understandable figures. The efficiency of the entity’s future strategy is directly influenced and estimated based on accounting financial information, affected by the qualitative characteristics which evolved during the history of accounting. The use of accounting information quality, promote an efficient deployment of existing conditions of business. The study aims to operationalize financial reporting quality in terms of the qualitative characteristics as well as to investigate their influence on the financial control and decision making process.