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| [005:658.6]+[338.46:316.772.4] (1) |
| Management (1890) |
| Organizare și practică în comerț. Mărfuri. Servicii (28) |
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| Sociologia culturii. Contextul cultural al vieții sociale (789) |
 SM ISO690:2012RAILEAN, Elena, ВАРБАН, Ирина. Управление продажами психологических услуг. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness, 24-25 septembrie 2021, Chişinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2022, Vol.2, pp. 307-313. ISBN 978-9975-155-60-1. DOI: https://doi.org/10.53486/9789975155649.46 |
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| 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness Vol.2, 2022 |
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Conferința "30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness" Chişinău, Moldova, 24-25 septembrie 2021 | ||||||
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| DOI:https://doi.org/10.53486/9789975155649.46 | ||||||
| CZU: [005:658.6]+[338.46:316.772.4] | ||||||
| JEL: I15 | ||||||
| Pag. 307-313 | ||||||
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The article highlights the features of the management of sales of services, in particular, psychological services. Effective management of sales of psychological services is based on the study of the market situation, competent segmentation of clients, thoughtful positioning of the psychologist, planning the concept of sales and mastering the technology of effective sale. |
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| Cuvinte-cheie psychological services, Market, sales, еffective management, planning of sales |
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