Articolul precedent |
Articolul urmator |
458 21 |
Ultima descărcare din IBN: 2024-03-27 12:28 |
SM ISO690:2012 LUCHIAN, Ivan, FILIP, Angela. Problemele actuale ale gestiunii calității produselor bancare. In: Creşterea economică în condiţiile globalizării, Ed. 15, 15-16 octombrie 2021, Chișinău. Chisinau, Moldova: INCE, 2021, Ediția 15, Vol.2, pp. 122-128. ISBN 978-9975-3529-7-0.. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Creşterea economică în condiţiile globalizării Ediția 15, Vol.2, 2021 |
|||||
Conferința "Creşterea economică în condiţiile globalizării" 15, Chișinău, Moldova, 15-16 octombrie 2021 | |||||
|
|||||
JEL: G21 | |||||
Pag. 122-128 | |||||
|
|||||
Descarcă PDF | |||||
Rezumat | |||||
The notion of quality of a product expressed by its ability to satisfy a certain consumer’s need seems to be extremely explored in the specialized literature. But the current reality tends to introduce essential changes both in the conceptual bases of this notion, as well as quality management technologies by banking service providers, which determines the topicality of performed research. Within the study were studied publications from different sources regarding new development trends of banking marketing, as well as normative acts of international and national level in the banking field. The purpose of this paper is to present the current summary of quality management issue of banking products. As a result of research, first of all, it can be presented a certain confrontation of new marketing concepts in the field of quality management of banking services with new prudential regulations of banking activity. Modern marketing reviews the attitude of banking service provider through the prism of quality management system, customer relations management system and unwanted customer concept. On the other hand, prudential regulations is oriented in four directions: maintaining healthy financial situation of banking institution, compliance with customer standards in order to prevent money laundering and terrorist financing, technological regulations, respecting consumers' rights on banking market. Both areas contain important contradictions. Modern banking management has the task to generate constructive solutions for the issue of forming, maintaining and developing the relations of banking institutions with their customers. |
|||||
Cuvinte-cheie bancă, calitate, consumator, client, produs bancar |
|||||
|