The article shows that the main value of knowledge in business is productive internal exchange of opinions and reasoned decision-making. A distinction between the spheres of using free access and structuring knowledge within the technological approach of knowledge management organization was made. The advantages of free access were highlighted, namely, the autonomy of work processes, ease of implementation and the ability to work in conditions of uncertainty, as well as such disadvantages as the lack of performance indicators and possible reduction in work efficiency. Attention was focused on the fact that despite the increase in productivity and transparency of work processes, there is significant resistance from employees when structuring knowledge. To overcome the limitations of the technological support model, it was proposed to consider the possibility of creating an internal knowledge market that requires the definition of pricing, exchange mechanisms and competition between suppliers. The role of standards, protocols and rules as a deterrent for buyers and sellers in the domestic knowledge market was considered. The broker model in knowledge management was analyzed, which involves active cooperation with suppliers, customers and functional business networks. The analysis of the benefits of knowledge management based on social technologies, namely, the creation of content, a searchable archive, as well as limitations in the form of complexity and duration of the process of transformation was provided.