A modern, competitive economy, able to adapt to the current requirements of globalization, cannot be conceived without the existence of marketing. Modern marketing is considered today the essential factor of an organization's success, it being indispensable in the development of the organization from an economic and social point of view. Therefore, marketing solves a global problem for society and the economy in regulating the divergences between the unlimited needs of people and the limited resources that can currently be involved in the production and marketing of goods and services that meet these needs.