This article takes as its starting point the examination of the neuromar-keting concept as being a revolutionary one that is an asset in better understanding the consumer behavior all around the world. The result of our assessment shows that neuromarketing has a wide range of technics that are practised on the market of moldovan companies and have a positive outcome. Despite the fact that in Republic of Moldova it is yet impossibile to perform a neuromarketing study using the specific technological equipment, many local brands succeed in fulfilling the consumer needs, gaining brand loyalty and, therefore, looking forward a prosperous development.