In conclusion, we may affirm that as everybody has his own shadow, eyes brilliance, own only his distinctive characteristics, so each product, each company has its own trademark, design that represents itself. Such armory that has any company, conscientious or forced, spontaneous or elaborated, captivating or ugly - synthesizes from a look or some words all that remains in the human memory about this company. In such a way the trademark and the design represent distinctive signs, identity and good name, style and reputation of the firm. Such characteristics exert influence upon the public and upon the promotion of the product in the market.