The article presents the philosophical and pedagogical strategy targeted on the development of critical and creative thinking and literate discourse skills. This article presents philosophical and pedagogical strategy aimed at the development of skills of critical and creative thinking and a competent reasoning which can act as a media education basis. It shows that the community of researchers is an interactive form of lesson organization that allows us to develop the skills of sanity, ethical-and-democratic behaviour. The presented theoretical substantiation of the strategy, the methods and the materials of its empirical approbation allow us to arrange a lesson on the basis of the community of researchers, which contributes to the development of both cognitive, ethical-and-social skills of students.