In this article I will talk about political marketing campaign and about the digital tools. The research is one of the tools. The research is about the process of collecting valuable information on voters, opposition, and trends. This provides the fullest possible picture of voter behaviour. Data integration in other tool. Data sources are combined to provide a rich, holistic view of voter behaviour. Correct data is the starting point for finding, understanding, and persuading people to vote a certain way. Audience segmentation is very important too. This segment the electorate into distinct audiences using predictive analytics, a form of artificial intelligence that takes into account the behaviour conditioning of each individual to create informed forecasts of future behaviour. That show the electorate most likely to respond to the messages and how they might behave in future. Evaluation is the latest tool and in this step that improvement in candidate performance are measured and analysed during and post-campaign.