The article conducts a study on the development of artistic creativity in the European Union. The cultural and creative sectors were recognized by the EU and integrated into EU policy documents and programs more than a decade ago. The creative economy as a wider sector includes not only traditional disciplines of art and culture, but also a large number of interconnected activities and subsectors. It has potential confirmed by international organizations such as the Council of Europe, various United Nations agencies, governing bodies, national, regional and local public institutions and institutions around the world.