Public relations in the public administration system are becoming more and more discussed lately, and the evolution of society, the contemporary political and socio-economic conditions, the democratic processes, that develop successfully, require some qualitatively new interrelationships between the power and society. A common problem of government bodies is their unattractive image, the citizens’ apathy, the lack of trust and resistance to the implementation of power structure decisions. This article analyzes the work of several researchers of crucial importance in the emergence and development of public relations.